VITAS Healthcare Selects Greater Than One Group for Marketing, Branding and Industry Initiatives

November 17, 2020

MIAMI, FL — VITAS Healthcare has chosen Greater Than One Group as its agency of record to support the hospice company’s transformative focus on brand equity, improved efficiency and enhanced return on investment from its marketing initiatives.

Founded in 1978, VITAS is a hospice pioneer and the nation’s leading provider of end-of-life care, with nearly 12,000 employees and an average daily census of 19,000 patients throughout 14 states and the District of Columbia.

Greater Than One Group is a privately held full-service global agency network that provides creative, digital, media, enterprise, analytics, social media and business consulting solutions to leading health and wellness clients around the world.

“The Greater Than One team stood out for its healthcare expertise and ability to elevate our educational outreach to healthcare partners,” said Drew Landmeier, VITAS senior vice president and chief marketing officer.

“This partnership affirms our commitment to enhanced partner education, workforce diversity, improved patient and family experiences through timelier access to compassionate hospice care, and delivery of expert hospice care and education within underserved communities,” said Landmeier.

“We are thrilled to partner with VITAS. We value the opportunity to enhance their customer communications and bring forward exciting new ideas across media, content, data and beyond,” said Elizabeth Izard Apelles, chief executive officer and founder of Greater Than One.

According to the National Hospice and Palliative Care Association, 1.55 million Medicare beneficiaries received hospice care in 2018, up 4% from 2017. They received 113.5 million total days of care, 89.6 days on average.

Throughout its history, VITAS has been a hospice innovator, from its early adoption of interdisciplinary hospice teams and individualized care plans that are shaped by the wishes, values and goals of patients with advanced illness. Each care team includes a hospice physician, nurse, aide, social worker, chaplain and volunteer. When curative treatments are no longer effective or preferred, hospice care provides comfort-focused solutions, services and education to help patients and their families focus on quality of life near the end of life, supplemented by follow-up bereavement support for families.