FOR IMMEDIATE RELEASE
For more information, contact:
Kal Mistry, Chief Administrative Officer/Senior Vice President
VITAS Innovative Hospice Care®, 305.350.5990
Megan Carella, APR, Public Relations Editor
VITAS Innovative Hospice Care®, 352.560.3415
VITAS Innovative Hospice Care®
Promotes McCullough to Director of Market Development
Pittsburgh, Pennsylvania, July 13, 2010 —Erika McCullough, of Cranberry Township, has been promoted to Director of Market Development for VITAS Innovative Hospice Care® of Pittsburgh. In this role, McCullough recruits, trains and mentors VITAS representatives in educating physicians and other healthcare professionals in hospitals, assisted living communities and skilled nursing facilities about hospice and end-of-life care issues. She also represents VITAS in the community, at churches and civic organizations.
VITAS, the nation’s leading hospice provider, serves patients with life-limiting diagnoses and their families in Western Pennsylvania, including those in Allegheny, Armstrong, Beaver, Butler, Clarion, Fayette, Greene, Indiana, Lawrence, Mercer, Venango, Washington and Westmoreland counties.
McCullough joined VITAS in 2009 as a representative, educating physicians and other health care professionals in Beaver County about the benefits of hospice care. She was named to VITAS’ prestigious Leadership Council that year.
“Erika is passionate about hospice, as well as thorough, committed and hard-working,” says VITAS General Manager Mark Katich. “Those qualities, along with a strong competitive drive, ensure she will be doing great things for our patients and their families.”
“Erika excels in so many areas. From her energy and determination, to her strong commitment to customer service, to assuring that all appropriate patients have access to the hospice benefit, it is no surprise she received this promotion,” adds Vice President of Hospice Operations Ian Viente.
Earlier in her career, McCullough served as senior pharmaceutical sales representative for GlaxoSmithKline in Monroeville, Pennsylvania. She is the founder of Scream Cheerleading Clinic by Erika in Monaca, Pennsylvania, which provides weekend coaching to children ages 5 to 15. She received a bachelor’s degree from Robert Morris University in Pittsburgh, where she currently is enrolled as a graduate student.
VITAS Innovative Hospice Care®, a pioneer and leader in the hospice movement since 1978, is one of the nation’s largest providers of end-of-life care. Headquartered in Miami, Florida, VITAS (pronounced VEE-tahs) operates 45 hospice programs in 16 states (California, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Kansas, Michigan, Missouri, New Jersey, Ohio, Pennsylvania, Texas, Virginia and Wisconsin). VITAS employs 9,702 professionals who care for terminally ill patients daily, primarily in the patients’ homes, but also in the company’s 30 inpatient hospice units as well as in hospitals, nursing homes and assisted living communities/residential care facilities for the elderly. At the conclusion of the Fourth quarter of 2009, VITAS reported an average daily census of 12,322. Visit www.vitas.com.
Listed on the New York Stock Exchange and headquartered in Cincinnati, Ohio, Chemed Corporation (NYSE:CHE) operates two wholly owned subsidiaries: VITAS Healthcare and Roto-Rooter.
Photo: Erika McCullough

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