FOR IMMEDIATE RELEASE
For more information, contact:
Kal Mistry, Chief Administrative Officer/Senior Vice President
VITAS Innovative Hospice Care®, 305.350.5990
Megan Carella, APR, Public Relations Editor
VITAS Innovative Hospice Care®, 352.560.3415
Miami, FL, January 12, 2010 – VITAS is pleased to announce that Drew Landmeier has been promoted to Vice President of Marketing, reporting to David Wester, President and CFO. Based in the corporate headquarters in Miami, Drew is responsible for managing the marketing department and providing support to all VITAS locations nationwide.
Drew supervises a team of marketing and graphic arts specialists who serve VITAS programs and the corporate office with strategic and tactical planning; advertising copywriting, design and production; digital marketing; development of collateral materials, such as brochures, fact sheets and invitations; and specialty items.
Since he joined VITAS in 2007, Drew has been a key contributor towards the growth of the National Accounts division and has been responsible for developing the messaging and collaterals for this division. Additionally, Drew has worked closely with our Sales and Market Development efforts and Donald Gaddy to develop strategic marketing materials for our sales efforts. Most recently he was able to streamline the process of key marketing materials for the field staff by implementing a new online “Marketing on Demand” service to expedite the creation, production and distribution of program marketing materials. Drew was also responsible for the development of VITAS’s new website which in less than a year of its launch has received national recognition by receiving a Gold Award in the category of “Best Overall Internet Site” in an annual competition hosted by eHealthcare Strategy & Trends, a leading online industry publication.
Prior to joining VITAS, Drew served as director of marketing for Mount Sinai Medical Center in Miami Beach, where his work garnered several National Healthcare Advertising Awards. Before that, he was director of business development for Parkway Regional Medical Center in North Miami Beach. Earlier in his career, he served in marketing and advertising account executive positions for national healthcare organizations and advertising agencies.
A member of the Society for Healthcare Strategy and Market Development (SHSMD), Drew is past president of the North Miami Beach Chamber of Commerce. He received a bachelor’s degree from Flagler College in St. Augustine, Florida.
VITAS Innovative Hospice Care®, a pioneer and leader in the hospice movement since 1978, is one of the nation’s largest providers of end-of-life care. Headquartered in Miami, Florida, VITAS (pronounced VEE-tahs) operates 44 hospice programs in 16 states (California, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Kansas, Michigan, Missouri, New Jersey, Ohio, Pennsylvania, Texas, Virginia and Wisconsin). VITAS employs 9,601 professionals who care for terminally ill patients daily, primarily in the patients’ homes, but also in the company’s 29 inpatient hospice units as well as in hospitals, nursing homes and assisted living communities/residential care facilities for the elderly. At the conclusion of the third quarter of 2009, VITAS reported an average daily census of 12,182. Visit www.vitas.com.